10 Minimalist Fashion Brands To Know & Shop Now
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Like many other fashion terms, “minimalism” is one that has become increasingly diluted over time. Slipping from boundary-pushing movement of the ’80s and ’90s, championed by the likes of Issey Miyake and Calvin Klein, to become a broad concept referring to anything rendered in black and white, minimalism has experienced a bit of an identity crisis. But then along came the new guard.
Read more: The Minimalist ’90s Outfits Inspiring My Summer Wardrobe
British fashion designer Phoebe Philo was one of the first contemporary designers to kick-start the new minimalist revolution. Taking the reigns at Céline in 2008, Philo went onto create some of the decade’s most agenda-setting styles that are still coveted to this day. Mary-Kate and Ashley Olsen’s The Row also led the charge with its more stripped-back approach to fashion, that prioritised construction, timeless design and luxurious fabrications over fleeting trends.
Skip ahead 15 years and the minimalist market is booming. Helped along by the trend-setting powers of social media and growing pressure on the industry to create collections that will stand the test of time, the list of brands continues to grow. Minimalist fashion-lovers are certainly not short of options: from Totême and Raey to The Frankie Shop and Khaite, each one is testament to the fact that minimalism is no longer a one-dimensional aesthetic.
So in celebration of the new-guard brands breathing life back into minimalist style, we’ve created a definitive line-up of the names you need to know now. Scroll down to see and shop our edit.
The Row
The Row Spring/Summer 2022
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Cos
COS
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Totême
Toteme
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Peter Do
Peter Do SS22
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Jil Sander
Jil Sander Spring/Summer 2022
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Arket
Arket
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Khaite
Khaite Spring/Summer 2022
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The Frankie Shop
The Frankie Shop
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Bite Studios
Bite Studios
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Raey
Raey
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