- Victoria’s Key is the most up-to-date retailer to sign up for the metaverse.
- A collection of trademark applications this month clearly show it options to offer digital items and operate digital vogue shows.
- Victoria’s Top secret axed its annual runway show in 2019.
Victoria’s Key killed its once-a-year trend display in 2019 but a new patent filing suggests that it could just one day arrive back again in the metaverse.
The lingerie giant submitted a trademark application with the US Patent and Trademark Place of work on February 8, which was afterwards shared on Twitter by trademark legal professional Josh Gerben.
According to the files, Victoria’s Magic formula has submitted logos to sell digital merchandise these types of as outfits, undergarments, and footwear.
In addition, it is on the lookout to trademark “retail retailer products and services showcasing virtual merchandise” and “enjoyment expert services” this sort of as photographs, pictures, video clips, and recorded footage, which it will use in digital trend exhibits, it mentioned.
—Josh Gerben (@JoshGerben) February 14, 2022
Insider arrived at out to Victoria’s Mystery for further comment but did not quickly hear again.
Victoria’s Solution is between important brand names this kind of as Nike and Adidas to be filing patents to guard their brand name in the metaverse. Many of these may perhaps under no circumstances get used but professionals say that makes are clever to act early, rather than sitting on the sidelines and lacking prospects.
“Smart models will certainly acquire actual digital estate and retain the services of builders to create their brand name existence and ordeals, the place they will sell both electronic and physical products and solutions to customers who split their time among worlds,” , founder of field internet site Retail Prophet, wrote in a weblog put up past yr.
He extra that “laggard models and businesses will be stuck in the real entire world and, even even worse, in the ghetto that the legacy world-wide-web will become.”
Victoria’s Key by now stated that it plans to provide its vogue demonstrate back in some sort in the long term but has not verified what that would glimpse like or when it will occur. “We’re not in a hurry to announce when that will be or how that will be … but we will redefine it in a way that is culturally appropriate in the coming decades,” CEO Martin Waters explained in a presentation to buyers previous calendar year.
Continue to, the new show will not element its Angels, the scantily dressed designs who walked its clearly show for many years and who were being ditched by Victoria’s Top secret in June in purchase to perform with a new group of spokeswomen.