Just lately in Japan, there’s a development by which merchandise loved principally by youngsters come out with restricted variations geared toward adults. For instance, for a number of years now, Japanese youngsters’ favourite popsicle model ガリガリ君 GariGarikun has an 大人の (otona no | actually “grownup”) collection that includes extra complicated or refined “grown-up” tastes. We have additionally seen how Pocky launched grown-up variations of their common chocolate stick sweets with a champagne taste or made to be paired with whisky or wine.
Whereas GariGarikun and Pocky are sometimes additionally loved by adults, nevertheless, some merchandise are virtually completely loved by youngsters. For instance, the youngsters’ DIY sweet model Nerunerunerune.
As an “instructional sweet” bought by Kracie Holdings Ltd, Nerunerunerune has been round since 1986, delighting youngsters with its enjoyable, DIY type by which you add water to completely different powders to create fluffy or creamy textures and colour adjustments, generally with molds and instruments supplied to create numerous shapes in keeping with a theme like sushi or burgers.
However now, it might appear that even Nerunerunerune is not resistant to the “grown-up” limited-edition development.
Nerunerunerune for grown-ups
Actually which means “grown-up Nerunerunerune,” 大人のねるねるねるね otona no nerunerunerune accommodates Harmony purple grape juice and Chardonnay white grape juice, creating an “genuine purple and white grape taste” with a reasonable sweetness. To this, Kracie Holdings added their very own authentic wine flavoring. The results of appreciable effort, this flavoring was developed by analyzing purple and white wines particularly chosen by a sommelier for his or her compatibility with Nerunerunerune. The corporate additionally modified the feel of the sweet, making it fluffier and lighter than the usual sort, for a extra refined mouthfeel.
The graph above explains how the wine flavoring was obtained. For the purple wine, ethyl cinnamate was remoted from a wine made with Pinot Noir grapes grown in New Zealand which was mild and fragrant with berry notes. For the white wine, citronellol was remoted from a wine made with Gewürztraminer grapes grown in France which has a tropical bouquet with rose and lychee notes.
Collaboration with Numéro TOKYO
If the delicate wine taste is not sufficient to persuade you that this can be a grown-up product, Kracie Holdings has collaborated with the worldwide trend journal Numéro TOKYO on a promotional video:
Furthermore, from Sept 26 to Oct 2, the advert visuals you see under might be displayed within the youth different purchasing areas of Ura-Harajuku and “Cat Road” in Tokyo’s Shibuya Ward. For those who see them, you should use the hashtag #大人のねるねるねるね.
大人のねるねるねるね otona no nerunerunerune goes on sale on Sept 5, and might be accessible in supermarkets, drugstores, and comfort shops all through Japan.
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