SHORTGIRL: A Buffalo, NY Fashion Clothing Company

The very best company minds are ready to discover a have to have, and then fulfill it. Which is specifically what Sue Schaffstall did when she established out to produce the SHORTGIRL apparel line.

Standing at 4′ 9″, Schaffstall has been on the hunt for a line of women’s clothes designed with a “smaller than petite” figure in intellect, to no avail. After realizing that her closet was crammed with clothing that wanted to be altered by a qualified – a thing that demands time and dollars – she eventually resolved that it was time to choose issues into her personal arms. She realized that she was not by itself in the hardly ever-ending research for a pair of flattering denims (and other wearables), made precisely for a shorter girl.

“I wished to clear up a problem, and I realized I wasn’t the only a person who would benefit,” states Schaffstall, who has been compelled to hem even petite-designed clothing. “I’ve usually embraced my height. There is not nearly anything I can do about it and let’s face it, I’m likely going to get shorter.”

Enter SHORTGIRL – a Buffalo, NY vogue outfits enterprise that sets out to “break the tall mannequin mold” by launching off-the-rack wearables these types of as flattering jeans and other limited women’s fashions.

“Finding my size was by no means the situation, but locating trousers and jeans that didn’t cling 4 to 5 inches beneath my ankle was often a obstacle,” explains Schaffstall. “I would go buying for hours and come home with almost nothing, discouraged by all the clothes that looked good on the mannequins who stood at 5’7”.”

Schaffstall began her journey into this new and unfamiliar company territory by reaching out to consultants at the Compact Business Improvement Middle at Buffalo Point out Faculty. Just before long, she was wrapped up in products and advertising enhancement, including brand conception, producing an e-commerce platform, performing with textile designers, sourcing fabrics, building packaging, and finally discovering a company in the US.

“While we hope to go international with profits, we’re quite happy to be making the Short Woman line of outfits in the United States,” claims Schaffstall. “With a determination to top quality, in shape and fashion, what genuinely tends to make SHORTGIRL special is spending awareness to the inseam. Women’s sizes could be available in a array of petite, standard and tall, but models not often accommodate heights less than 5’ 2”.  Men can typically obtain denims in a wide range of inseams, but women seldom can, until finally now. We all want to feel good in our individual pores and skin. We all want to feel self-confident.

“My intention is to give new assurance to gals who haven’t beforehand been in a position to locate clothes that fit and flatter at their height. SHORTGIRL denims are developed with 3 various inseam options which include, 25”, 26”, and 27”. We’ve long gone to good lengths to make guaranteed these denims are tailor-made just correct and we hope these will be the past pair of denims females will need to lookup for, in purchase to obtain their excellent in shape.”

SHORTGIRL officially launches its revolutionary new manufacturer, Might 26, 6-8 p.m. at Resurgence Brewing Enterprise, 55 Chicago Street, Buffalo, NY.

Get connected: shortgrl.com